In geo-targeting, you can select countries, specific regions or states or postcode areas. This is even possible up to the fifth digit. Find the settings in your account under Campaigns > Overview > small pencil in the line of the campaign next to the name.
Not every user converts directly at the first click! With our native retargeting solution, users are addressed again at exactly the right time on exactly the right publisher. Thus, you recall your brand at the right time in the user's memory. Our algorithm continuously optimizes your specific campaign and thus achieves outstanding results. Through native integration, you also benefit from optimal click-through and conversion rates.
Keywords are words or groups of words with which you can describe your product or service in more detail and with which you can target your ads to your target group. Through keyword targeting, ads are automatically either content-sensitive on thematically relevant web pages, on matching search queries of the user or on optimally matching keywords from the URL.