Import a SEM account

Import AEA files - quick and easy

Are you already doing search engine marketing? You will be familiar with our self-booking tool for advertisers right from the start. Import your existing SEM accounts easily, quickly and efficiently.


Simply upload your AEA file in the advertiser-frontend  under "Tools" >  "Import SEM-Account "!

Notes on the AEA file

An AEA file must not exceed a file size of 4 MB. If your file is larger, please contact us so that we can do the upload for you.


  • At campaign level, specify the campaign name, daily budget, and start date.


  • Define the ad group name and the maximum CPC standard bid at ad group level.


  • Only text ads can be imported. Display, image or WAP ads cannot be processed.

  • For each ad, specify a head line, the ad text, the display URL, and the final click URL.



  • For each keyword, define the keyword type (largely matching, exactly matching, matching phrase) and the status (=active).

  • You also have the option of specifying a maximum CPC per keyword and, if desired, a target URL per keyword.

Enhancements, target groups, placements

  • Due to the differences in structure and scope between Google AdWords/Ads and AdUp, it is unfortunately not possible to import enhancements, target groups and placements (including exclusive placements) via AEA file

After importing your AEA file

Define advertising networks 

  • Once the import of your campaigns into AdUp has been successfully completed, you can define the desired advertising networks for your campaigns.


Upload ad images

  • Do you want to add images to your campaigns quickly and easily? If you have created extensive campaigns for different products, you can simply send us a generic image for your campaigns (logo or similar). We will be happy to import all ads for you. Otherwise you can use the bulk upload, which is one of the edit options.

AdUp Technology


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Interested or any questions? Contact us!

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