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URL-Options

Introduction

You can set a click tracking template, custom URL parameters, and a suffix for your final click URL directly in your advertiser account.

The new URL options can be defined at account, campaign, ad group, ad or keyword level. Options that have been set are automatically adopted by the levels below and can be extended or overwritten there.

Thus, for example, repetitive tracking parameters can be defined once at campaign level and reused via click-tracking templates or in the impression-tracking URLs using placeholders.

How To Use URL-Options

Final Click-URL (Formerly Destination-URL) 

Suffix for the final click-URL

  • The suffix is appended to the end of the final click URL

  • Available for: campaigns, adgroups, ads and keywords

  • Example: utm={_custom1}&campaign={campaignname}

Click-Tracking-Template

  • The click-tracking template is used to measure ad clicks (e.g. by a redirect).

  • The system placeholder "{lpurl}" serves as the final click URL incl. suffix

  • Available for: Account, campaigns, ad groups, ads and keywords

  • Example: https://track.adup-tech.com?url={lpurl}

Custom URL-Parameter

  • Here you can define your own URL parameters (placeholders) which can be used in the final click URL, the suffix of the final click URL, the click tracking template or in the impression tracking URLs

  • Up to 10 URL parameters can be defined per level

  • Available for: Campaigns, ad groups, ads and keywords

  • Example: {_source} = “adup”

 

Additionally, an alternative final click-URL can be defined for mobile devices at ad- and keyword-level. Just like the "normal" click URL, you can use system placeholders and custom URL parameters.

 

Examples

Level

Final-URL

Final mobile-URL

Suffix for the final-URL

Custom Parameter

Tracking Template

Account

x

x

Campaign

x

x

x

Adgroup

x

x

x

Ad

x

x

x

x

x

Keyword

x

x

x

x

x