Campaign
What do you pay as an advertiser?
Find out how the costs for AdUp campaigns are structured and why you only pay for actual clicks – with no minimum budget, contract term, or additional platform fees.
Overview
With AdUp, you retain full control over your advertising costs.
Our campaigns are billed on a Cost-per-Click (CPC) basis. This means: costs are only incurred when your ad is actually clicked on.
There are:
no setup fees
no minimum budgets
no contract terms
no monthly basic fees
This allows you to flexibly start, pause or end campaigns at any time.
How billing works
AdUp works with a maximum CPC bid (Max. CPC).
For each campaign, you determine the maximum amount you are willing to pay for a click.
Depending on the campaign type, you can define the Max. CPC for:
the entire campaign
individual keywords
individual placements
The actual price charged per click is often below your set maximum bid.
You only pay for clicks
Costs are incurred exclusively when a user clicks on your ad.
Impressions – i.e. mere ad views – are not charged.
This allows you to invest your budget selectively in visitors who have already shown interest in your offer.
How high are my costs?
The actual costs depend, among other things, on the following factors:
your Max. CPC
the competition for the target audience
the chosen keywords
the placements
the targeting settings
How much you ultimately pay per click therefore depends on your campaign configuration and the current market situation.
Where can I see my costs?
You can view all current campaign costs at any time in your advertiser account.
There you will find, among other things:
clicks
average CPC
campaign costs
performance per campaign
performance of individual keywords
performance of individual placements
This gives you a clear overview of your budget spent at all times.
Billing
The clicks achieved are displayed transparently on your invoice.
For each campaign, the list includes, amongst other things:
number of clicks
average CPC
total costs incurred
This allows you to track your advertising costs at any time.
No minimum budgets
At AdUp, you decide for yourself how much budget you want to invest.
There is no mandatory minimum budget.
You can therefore flexibly adapt your campaigns to your goals and your budget.
No contract term
You do not enter into any long-term commitment.
Campaigns can at any time be:
started
paused
adjusted
ended
No additional fees
Apart from the actual advertising costs, there are no additional fees.
These include, for example:
no setup fees
no monthly platform fees
no minimum spends
If you use our Managed Service, you will also not incur any additional service fees for this.
Best Practices
Choose a realistic Max. CPC
A bid that is too low can limit the reach of your campaign.
Review your bids regularly and adjust them if necessary.
Monitor campaigns regularly
Keep an eye on the following key metrics in particular:
clicks
average CPC
conversion rate
campaign costs
This allows you to identify optimization potential at an early stage.
Increase budget gradually
Start with a budget that fits your campaign goals and increase it based on the results achieved.
Frequently Asked Questions
Is there a minimum budget?
No.
You decide yourself how much budget you want to use for your campaigns.
Are there contract terms?
No.
You can adjust or end your campaigns at any time.
Are there platform fees?
No.
Costs are incurred exclusively for clicks actually achieved.
Do I have to pay extra for the Managed Service?
No.
There are no separate service fees for the Managed Service.
