Campaign
How do I import an SEM account?
Import existing SEM campaigns quickly and easily into your AdUp account via an AEA file.
Overview
If you already run search engine marketing, you can quickly and easily import existing campaigns into AdUp.
By importing an AEA file, you can transfer your campaign structure including campaigns, ad groups, ads and keywords. This saves you time and means you do not have to rebuild your account from scratch.
Importing an SEM account
Step 1: Open the Advertiser Frontend
Log in to the Advertiser Frontend.
Step 2: Access the import
Navigate to:
Tools → Import SEM Account
Step 3: Upload the AEA file
Select your AEA file and start the import.
After a successful upload, the campaigns contained will automatically be transferred to your AdUp account.
Requirements for the AEA file
Before you upload your file, you should note the following points:
Maximum file size: 4 MB
Supported format: AEA
If your file is larger than 4 MB, we will gladly assist you with the import. Simply contact our support team.
What data is imported?
Campaigns
For each campaign, the following information, among other things, is transferred:
Campaign name
Daily budget
Start date
Ad groups
For each ad group, the following information is imported:
Ad group name
Default CPC bid
Ads
Currently, only text ads can be imported.
The following are not supported:
Display ads
Image ads
WAP ads
For each ad, the following details are transferred:
Headline
Ad text
Display URL
Final destination URL
Keywords
For each keyword, you can import the following information:
Keyword
Match type
Status
Optional CPC bid
Optional destination URL
Supported Match Types are:
Broad match
Phrase match
Exact match
What is not imported?
Due to different account and campaign structures, the following elements cannot currently be transferred:
Ad extensions
Target groups
Placements
Negative placements
These settings must be added manually after the import.
After the import
Selecting advertising networks
After a successful import, you can define the desired advertising networks for each campaign.
You should also check the campaign settings and adjust them if necessary.
Adding ad images
If you wish to expand your campaigns with image ads, you have two options:
Uploading images yourself
Use the Bulk Upload via the Edit menu to add images to multiple ads at the same time.
Having images imported by AdUp
For larger campaigns, we are happy to handle the image import for you.
Simply send us a generic motif, for example:
Logo
Brand mark
Product motif
We will then apply this to your ads.
Best practices
Checking the AEA file before upload
Check the following before importing:
File size
Campaign names
Budgets
Destination URLs
Keyword types
This will help you avoid unnecessary rework.
Checking campaigns after the import
After the import, check in particular:
Budgets
CPC bids
Landing pages
Ads
Keywords
Advertising networks
This ensures that your campaigns are delivered as intended.
Common error sources
File is larger than 4 MB
In this case, the file cannot be imported via the Advertiser Frontend.
Simply contact our support – we will gladly handle the import for you.
Unsupported campaign elements
Extensions, target groups and placements are not imported and must be set up manually afterwards.
Missing ad images
After the import, text ads will initially not contain any images. You can then add these via Bulk Upload or have them imported by our support team.
