What are URL options and how can you use them?

Basics

URL options allow you to flexibly track clicks and impressions of your campaigns without having to manually adjust each final URL.

Tracking parameters can be managed centrally and defined at various levels of your account. This allows you to set up recurring parameters once and have them automatically applied to campaigns, ad groups, ads or keywords.

URL options can be defined at the following levels:

• Account

• Campaign

• Ad group

• Ad

• Keyword

Settings are automatically inherited by lower-level elements. If necessary, they can be supplemented or overwritten there.

This allows, for example, UTM parameters to be defined once at the campaign level and then reused via placeholders in tracking templates or impression tracking URLs.

Available URL options

Final URL

The final URL determines the landing page where users arrive after clicking on your ad.

Available for

• Ads

• Keywords

Example

https://www.adup-tech.com/landingpage

Final URL suffix

The URL suffix is automatically appended to the final URL. It is particularly useful for tracking parameters such as UTM tags.

Available for

• Campaigns

• Ad groups

• Ads

• Keywords

Example

utm_source={_source}&campaign={campaignname}

Tracking template

With a tracking template, ad clicks can be tracked via a redirect.

Use the system placeholder for this:

{lpurl}

This is automatically replaced by the final URL, including the URL suffix.

Available for

• Account

• Campaigns

• Ad groups

• Ads

• Keywords

Example

https://track.adup-tech.com?url={lpurl}

Custom parameters

Custom parameters allow you to create your own placeholders and use them multiple times.

These placeholders can be used in:

• the final URL

• the URL suffix

• the tracking template

• impression tracking URLs

Up to 10 custom parameters can be defined per level.

Available for

• Campaigns

• Ad groups

• Ads

• Keywords

Example

{_source} = adup

Final URL for mobile devices

In addition, a separate landing page for mobile devices can be saved for ads and keywords.

The same functions are available here as for the regular final URL:

• System placeholders

• custom parameters

• URL suffixes

Availability of URL options

Tips

• Define recurring tracking parameters at the campaign level wherever possible to avoid redundancies.

• Use custom parameters for values that change frequently or are used multiple times.

• Always use {lpurl} within a tracking template, so that changes to the final URL are automatically applied.