What are URL options and how can you use them?

Basics

URL options allow you to flexibly track clicks and impressions of your campaigns without having to manually adjust each landing page URL.

Tracking parameters can be managed centrally and defined at various levels of your account. This allows you to create recurring parameters once and have them automatically applied to campaigns, ad groups, ads or keywords.

URL options can be defined at the following levels:

• Account

• Campaign

• Ad group

• Ad

• Keyword

Settings are automatically inherited by subordinate levels. They can be supplemented or overwritten there if required.

This allows you, for example, to define UTM parameters once at campaign level and then reuse them via placeholders in tracking templates or impression tracking URLs.

Available URL options

Final landing page URL

The final landing page URL determines the landing page where users arrive after clicking on your ad.

Available for

• Ads

• Keywords

Example

https://www.adup-tech.com/landingpage

Suffix of the final landing page URL

The URL suffix is automatically appended to the final landing page URL. It is particularly suitable for tracking parameters such as UTM tags.

Available for

• Campaigns

• Ad groups

• Ads

• Keywords

Example

utm_source={_source}&campaign={campaignname}

Click tracking template

A click tracking template allows ad clicks to be recorded via a redirect.

To do this, use the system placeholder:

{lpurl}

This is automatically replaced by the final landing page URL, including the URL suffix.

Available for

• Account

• Campaigns

• Ad groups

• Ads

• Keywords

Example

https://track.adup-tech.com?url={lpurl}

Custom URL parameters

Custom parameters allow you to create your own placeholders and use them multiple times.

These placeholders can be used in:

• the final landing page URL

• the URL suffix

• the click tracking template

• impression tracking URLs

Up to 10 custom parameters can be defined per level.

Available for

• Campaigns

• Ad groups

• Ads

• Keywords

Example

{_source} = adup

Final landing page URL for mobile devices

Additionally, a separate landing page for mobile devices can be saved for ads and keywords.

The same functions are available as for the regular final landing page URL:

• System placeholders

• custom URL parameters

• URL suffixes

Availability of URL options

Tips

• Define recurring tracking parameters at campaign level where possible to avoid redundancies.

• Use custom parameters for values that change frequently or are used multiple times.

• Always use {lpurl} within a click tracking template so that changes to the final landing page URL are automatically adopted.