Guidelines for the Integration of AdUp Advertising Materials

Overview

With AdUp, you can flexibly integrate advertisements into the design of your website. The goal is to integrate ads harmoniously into the page layout while creating a positive user experience.

To ensure that both publishers and advertisers benefit from a high quality of advertising in the long term, several binding guidelines apply to the integration of AdUp advertising materials.

Clearly label advertisements

Advertisements must be recognisable as advertising to visitors at all times.

Various labels are available to you in the publisher frontend for identification, for example:

• AdUp Ads

• Advertisements

Please use only the labels available in the system.

Self-chosen headings designed to encourage users to click on ads are not permitted.

Examples:

❌ Insider tip
❌ Further links
❌ Specially recommended
❌ Discover now

Text advertisements in content

If text-only advertisements are displayed within editorial content, they must contain an ad text.

This ensures that users can recognise at all times that it is advertising.

Permissible content

AdUp advertisements may only be integrated on websites whose content complies with our guidelines.

Websites with content on the following are not permitted:

• pornographic or sexual content

• glorification of violence

• hate speech or discrimination

• racist or extremist content

• illegal activities

• hacking or cracking

• illegal drugs or drug paraphernalia

• prescription medicines (without appropriate authorisation)

• weapons or ammunition

• counterfeit goods or plagiarism

• other illegal content

These specifications also apply to linked content.

Visitor sources

AdUp advertisements must not be integrated on websites that generate visitors via pay-to-click programmes or comparable artificial traffic sources.

The visitors to your website should come from legitimate and organic sources.

Permissible placements

You can place advertisements flexibly within your website and test different positions.

Integration of AdUp advertising materials is not permitted in:

• software applications

• desktop programmes

• browser extensions

• emails

Exception:

Newsletter ads may be integrated within email newsletters.

Clicks on your own advertisements

Never click on your own advertisements.

Likewise, it is not permitted:

• to request other people to click

• to generate clicks artificially

• to technically manipulate impressions or clicks

• to use automated clicks or bots

Violations can lead to the suspension of your publisher account.

Number of advertisements

Up to four ad blocks can be integrated per page.

Within an ad block, a maximum of ten advertisements can be displayed.

Make sure to place advertisements sensibly in the page layout and not to overlay the actual content.

Best practices

Integrate advertisements naturally

Adapt colours and design to your website design without concealing the advertising character.

Choose user-friendly placements

Position advertisements where they are clearly visible without impairing the reading flow or the usability of the website.

Quality over quantity

Fewer but well-placed advertisements often achieve better results than a large number of ad spaces.

Regularly review guidelines

Regularly check your website for changes that could affect compliance with the publisher guidelines.

Common sources of error

Misleading headings

Do not use self-formulated labels designed to entice users to click on advertisements.

Prohibited content

Advertisements must not be delivered on pages with illegal content or content that violates the guidelines.

Invalid clicks

Your own clicks or artificially generated interactions distort performance and are not permitted.

Too many advertisements

Even though up to four ad blocks are permitted, the ad density should always be in a balanced proportion to the actual page content.

Checklist

Before publication, you should check:

• ✔ Advertisements are clearly marked as advertising.

• ✔ Only permissible labels are used.

• ✔ The website does not contain any permissible content.

• ✔ Visitors come from legitimate sources.

• ✔ Advertisements are placed sensibly in the layout.

• ✔ No invalid clicks are generated.

• ✔ The maximum number of ad blocks is respected.