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Placement Layout Performance Report

Home

Support

Placement Layout Performance Report

Campaign

Placement Layout Performance Report

With our AdUp API, you can sit back and automatically transfer all your account data into your preferred BI system.

Basics

To take advantage of the AdUp API, you need access. Find it in your publisher account under ‘Profile’ or read the support article API Access in more detail. For setting up queries, we have gathered everything you need to know in the Basics article.

The Placement Layout Performance Report contains statistics at the PlacementLayout level (one row per PlacementLayout). If other segment fields are used, you will get more than one row per PlacementLayout.

Segments

  • PlacementLayoutId

  • Date

  • DayOfWeek

  • Month

  • MonthOfYear

  • Quarter

  • Week

  • Year

Attributes

  • PlacementId

  • PlacementLayoutName

  • PlacementLayoutStatus

  • PlacementName

  • PublisherId

  • PublisherDescriptiveName

  • SiteId

  • SiteName

Metrics

  • AverageCpc

  • AverageCpm

  • AverageContainerCpm

  • Clicks

  • ContainerCtr

  • ContainerImpressions

  • ContainerInvalidClickRate

  • Ctr

  • Impressions

  • InvalidClickRate

  • InvalidClicks

  • Revenue

Example

If, for example, you want to retrieve the Placement Layout Performance Report on a monthly basis per site, you use the Segment Month, the Attribute SiteName and the Metric Revenue.

{
  "report_name": "Test Report",
  "report_type": "PLACEMENTLAYOUT_PERFORMANCE_REPORT",
  "select": [
    "Month",
    "SiteName",
    "Revenue"
  ],
  "conditions": [
    {
      "field": "Clicks",
      "operator": "GREATER_THAN",
      "values": [
        "0"
      ]
    }
  ],
  "download_format": "JSON",
  "date_range_type": "LAST_MONTH"
}
{
  "report_name": "Test Report",
  "report_type": "PLACEMENTLAYOUT_PERFORMANCE_REPORT",
  "select": [
    "Month",
    "SiteName",
    "Revenue"
  ],
  "conditions": [
    {
      "field": "Clicks",
      "operator": "GREATER_THAN",
      "values": [
        "0"
      ]
    }
  ],
  "download_format": "JSON",
  "date_range_type": "LAST_MONTH"
}
{
  "report_name": "Test Report",
  "report_type": "PLACEMENTLAYOUT_PERFORMANCE_REPORT",
  "select": [
    "Month",
    "SiteName",
    "Revenue"
  ],
  "conditions": [
    {
      "field": "Clicks",
      "operator": "GREATER_THAN",
      "values": [
        "0"
      ]
    }
  ],
  "download_format": "JSON",
  "date_range_type": "LAST_MONTH"
}

Field description

Name

Type

Description

AverageCpc

Micro Amount

Click revenue divided by the number of clicks.

AverageCpm

Micro Amount

Average revenue per thousand impressions (CPM)

AverageContainerCpm

Micro Amount

Average revenue per thousand container impressions.

Clicks

Long

Number of clicks

Ctr

Double

Clicks of the ads divided by the number of ad impressions.

ContainerCtr

Double

Clicks of the ads divided by the number of container impressions.

ContainerImpressions

Long

Number of container impressions.

ContainerInvalidClickRate

Double

InvalidClicks divided by container impressions.

Date

String

Formatted as YYYY-MM-DD.

DayOfWeek

String

Name of the day (e.g. Monday).

Impressions

Long

Number of impressions of the ads

InvalidClickRate

Double

InvalidClicks divided by the number of all clicks

InvalidClicks

Long

Number of clicks recognized as invalid and not charged.

Month

String

First day of the month, formatted as YYYY-MM-DD

MonthOfYear

String

Name of the month (e.g. January)

PlacementId

Long

ID of the placement

PlacementLayoutId

Long

ID of the placement layout

PlacementLayoutName

String

Name of the placement layout

PlacementLayoutStatus

String

Status of the placement layout

PlacementName

String

Name of the placement

PublisherDescriptiveName

String

Descriptive name of the publisher

PublisherId

Long

ID of the publisher

Quarter

String

First day of the quarter, formatted as YYYY-MM-DD

Revenue

MicroAmount

Revenue

SiteId

Long

ID of the site

SiteName

String

Name of the site

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