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Campaign Performance Report (Advertiser API)

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Campaign Performance Report (Advertiser API)

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Campaign Performance Report (Advertiser API)

Author

Tom Wendt

30 Apr 2026

With our AdUp API, you can sit back and automatically transfer all your account data into your preferred BI system.

Basics

In order to take advantage of the AdUp API, you need access. You can find this in your Advertiser Account under 'Profile' or read more detail in the support article Access API. For setting up queries, we have compiled everything you need to know in the Basics article.

The Campaign Performance Report contains statistics at the campaign level (one row per campaign). If other segment fields are used, you will receive more than one row per campaign.


Segments

  • CampaignId

  • Device

  • Date

  • DayOfWeek

  • Month

  • MonthOfYear

  • Quarter

  • Week

  • Year


Attributes

  • AccountId

  • AccountDescriptiveName

  • AdGapId

  • CampaignDesktopBidModifier

  • CampaignMobileBidModifier

  • CampaignTabletBidModifier

  • CampaignName

  • CampaignStatus

  • EndDate

  • Period

  • StartDate

  • TrackingUrlTemplate


Metrics

  • AllConversionsRate

  • AllConversionsRateByConversionDate

  • AllConversions

  • AllConversionsByConversionDate

  • AverageCost

  • AverageCpc

  • AverageCpm

  • AveragePosition

  • Clicks

  • ConversionRate

  • ConversionRateByConversionDate

  • Conversions

  • ConversionsByConversionDate

  • Cost

  • CostPerAllConversion

  • CostPerAllConversionByConversionDate

  • CostPerConversion

  • CostPerConversionByConversionDate

  • Ctr

  • Impressions

  • InteractionRate

  • Interactions

  • InvalidClickRate

  • InvalidClicks

  • ViewThroughConversions

  • ViewThroughConversionsByConversionDate



Example

For example, if you want to retrieve the Campaign Performance Report on a monthly basis per campaign, you use the Segment Month, the Attribute CampaignName and the Metric Clicks.

{
  "report_name": "Test Report",
  "report_type": "CAMPAIGN_PERFORMANCE_REPORT",
  "select": [
    "Month",
    "CampaignName",
    "Clicks"
  ],
  "conditions": [
    {
      "field": "Clicks",
      "operator": "GREATER_THAN",
      "values": [
        "0"
      ]
    }
  ],
  "download_format": "JSON",
  "date_range_type": "LAST_MONTH"


{
  "report_name": "Test Report",
  "report_type": "CAMPAIGN_PERFORMANCE_REPORT",
  "select": [
    "Month",
    "CampaignName",
    "Clicks"
  ],
  "conditions": [
    {
      "field": "Clicks",
      "operator": "GREATER_THAN",
      "values": [
        "0"
      ]
    }
  ],
  "download_format": "JSON",
  "date_range_type": "LAST_MONTH"


{
  "report_name": "Test Report",
  "report_type": "CAMPAIGN_PERFORMANCE_REPORT",
  "select": [
    "Month",
    "CampaignName",
    "Clicks"
  ],
  "conditions": [
    {
      "field": "Clicks",
      "operator": "GREATER_THAN",
      "values": [
        "0"
      ]
    }
  ],
  "download_format": "JSON",
  "date_range_type": "LAST_MONTH"

Field Description

Name

Type

Description

AccountDescriptive
Name

String




the name of the account

AccountId

Long




the ID of the account

AdGapId

String




AdGap ID of the ad

AllConversionRate

Double




Number of all conversions tracked by AdUp divided by the number of clicks that can generate conversions.

AllConversions

Long




Currently, there is no difference from "Conversions"

AverageCost

Micro Amount




Average cost per interaction

AverageCpc

Micro Amount




Cost of clicks divided by the number of clicks.

AverageCpm

Micro Amount




Average cost per thousand impressions (CPM)

AveragePosition

Double




Average position in relation to other advertisers

CampaignDesktop
BidModifier

Double




Bid modifier for desktop devices

CampaignId

Long




ID of the campaign

CampaignName

String




Name of the campaign

CampaignMobile
BidModifier

Double




Bid modifier for mobile devices

CampaignStatus

String




Status of the campaign


Double




Bid modifier for tablet devices

Clicks

Long




Number of clicks

ConversionRate

Double




Number of conversions divided by the number of clicks that can generate conversions.

Conversions

Long




All click conversions available in the statistics according to the impression date, including externally uploaded conversions. Conversions by impression date may change retroactively depending on the stored tracking window.

Cost

Micro Amount




Total cost of ads

CostPerAllConversion

Micro Amount




Cost divided by AllConversions

CostPerConversion

Micro Amount




Cost divided by Conversions

Ctr

Double




Clicks of the ads divided by the number of impressions of the ads.

Date

String




Formatted as YYYY-MM-DD

DayOfWeek

String




Name of the day (e.g. Monday)

Device

String




Device type of the user

EndDate

String




End date of the campaign, or NULL if no end date was specified.

Format YYYY-MM-DD

Impressions

Long




Number of impressions of the ads

InteractionRate

Double




Interactions divided by Impressions

Interactions

Long




Interactions with the ads. Currently clicks only.

InvalidClickRate

Double




InvalidClicks divided by the total number of clicks

InvalidClicks

Long




Number of clicks identified as invalid and not charged.

Month

String




First day of the month, formatted as YYYY-MM-DD

MonthOfYear

String




Name of the month (e.g. January)

Period

String




Budget period ("daily" or "total")

Quarter

String




First day of the quarter, formatted as YYYY-MM-DD

StartDate

String




Start date of the campaign.

Format YYYY-MM-DD

TrackingUrlTemplate

String




Tracking URL Template at campaign level.

ViewThroughConversions

Long




The number of view-through conversions, i.e., conversions completed after a user was shown an ad.


Notes

How can conversions be reported by conversion date?

Conversions by conversion date are currently not available via the API.

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