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Account Performance Report

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Account Performance Report

Campaign

Account Performance Report

Author

Tom Wendt

30 Apr 2026

With our AdUp API, you can sit back and automatically transfer all your account data into your preferred BI system.

Basics

To take advantage of the AdUp API, you need access. Find it in your Advertiser Account under 'Profile' or read more about it in the "Access API" support article. For setting up queries, we have gathered everything you need to know in the Basics article.


Segments

  • AccountId

  • Date

  • DayOfWeek

  • Month

  • MonthOfYear

  • Quarter

  • Week

  • Year


Attributes

  • AccountDescriptiveName


Metrics

  • AllConversionsRate

  • AllConversionsRateByConversionDate

  • AllConversions

  • AverageCost

  • AverageCpc

  • AverageCpm

  • AveragePosition

  • Clicks

  • ConversionRate

  • ConversionRateByConversionDate

  • Conversions

  • ConversionsByConversionDate

  • Cost

  • CostPerAllConversion

  • CostPerAllConversionByConversionDate

  • CostPerConversion

  • CostPerConversionByConversionDate

  • Ctr

  • Impressions

  • InteractionRate

  • Interactions

  • InvalidClickRate

  • InvalidClicks

  • ViewThroughConversions

  • ViewThroughConversionsByConversionDate


Example

For instance, if you want to retrieve the Account Performance Report on a monthly basis per account name, you use the Segment Month, the Attribute AccountDescriptiveName, and the Metric Clicks.


{
  "report_name": "Test Report",
  "report_type": "ACCOUNT_PERFORMANCE_REPORT",
  "select": [
    "Month",
    "AccountDescriptiveName",
    "Clicks"
  ],
  "conditions": [
    {
      "field": "Clicks",
      "operator": "GREATER_THAN",
      "values": [
        "0"
      ]
    }
  ],
  "download_format": "JSON",
  "date_range_type": "LAST_MONTH"


{
  "report_name": "Test Report",
  "report_type": "ACCOUNT_PERFORMANCE_REPORT",
  "select": [
    "Month",
    "AccountDescriptiveName",
    "Clicks"
  ],
  "conditions": [
    {
      "field": "Clicks",
      "operator": "GREATER_THAN",
      "values": [
        "0"
      ]
    }
  ],
  "download_format": "JSON",
  "date_range_type": "LAST_MONTH"


{
  "report_name": "Test Report",
  "report_type": "ACCOUNT_PERFORMANCE_REPORT",
  "select": [
    "Month",
    "AccountDescriptiveName",
    "Clicks"
  ],
  "conditions": [
    {
      "field": "Clicks",
      "operator": "GREATER_THAN",
      "values": [
        "0"
      ]
    }
  ],
  "download_format": "JSON",
  "date_range_type": "LAST_MONTH"


Field Description

Name

Type

Description

AccountDescriptiveName

String




the name of the account

AccountId

Long




the ID of the account

AllConversionRate

Double




Number of all conversions tracked by AdUp divided by the number of clicks that can generate conversions.

AllConversions

Long




Currently, there is no difference to "Conversions"

AverageCost

Micro Amount




Average cost per interaction

AverageCpc

Micro Amount




Cost of clicks divided by the number of clicks.

AverageCpm

Micro Amount




Average cost per thousand impressions (CPM)

AveragePosition

Double




Average position in relation to other advertisers

Clicks

Long




Number of clicks

ConversionRate

Double




Number of conversions divided by the number of clicks that can generate conversions.

Conversions

Long




All click conversions available in the statistics by impression date, including externally uploaded conversions. Conversions by impression date may change retroactively, depending on the tracking time window configured.

Cost

Micro Amount




Total cost of ads

CostPerAllConversion

Micro Amount




Cost divided by AllConversions

CostPerConversion

Micro Amount




Cost divided by Conversions

Ctr

Double




Clicks of the ads divided by the number of impressions of the ads.

Date

String




Formatted as YYYY-MM-DD

DayOfWeek

String




Name of the day (e.g. Monday)

Impressions

Long




Number of impressions of the ads

InteractionRate

Double




Interactions divided by impressions

Interactions

Long




Interactions with the ads. Currently exclusively clicks.

InvalidClickRate

Double




InvalidClicks divided by the total number of all clicks

InvalidClicks

Long




Number of clicks identified as invalid and not charged.

Month

String




First day of the month, formatted as YYYY-MM-DD

MonthOfYear

String




Name of the month (e.g. January)

Quarter

String




First day of the quarter, formatted as YYYY-MM-DD

ViewThroughConversions

Long




The number of view-through conversions, i.e. conversions completed after a user was shown an ad.

Week

String




Date of the Monday of the week, formatted as YYYY-MM-DD

Year

String




Year, formatted as YYYY


Notes

How can you report conversions by conversion date?

Conversions by conversion date are currently not available via the API.

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