Tracking

How do I use the Conversion Pixel?

In order to track conversions on your website, you must have at least one active campaign in your advertiser account. You can find out more on the Advertiser Support page.

Measure your success!

Determine which of your campaigns and keywords are most efficient with AdUp Technology's conversion tracking and increase your ROI. You can also track which actions follow the click on an ad, such as buying a product or signing up for a newsletter.

How it works

All you have to do is create a conversion code and embed it on your page using an <img> tag where the conversion occurs (e.g. on the booking confirmation page). As soon as a user clicks on an AdUp ad on your website, a temporary cookie is stored, which is then used to register or track the conversion.

Create conversion code

Step 1

Log in herewith your access data in the advertiser frontend.

Step 2

Click on the "Tools" tab and select "Conversion tracking".

Step 3

Now create a new conversion code using the "Create Conversion Code" button.

Step 4

Assign a name and define the type (only used for internal classification).

  • Inquiry
  • Registration
  • Page display
  • Sale
  • Other

Step 5 (optional)

Specify a value for the conversion (this and other values can also be passed dynamically later when the conversion tag is called via URL parameter).

Step 6 (optional)

Change the counting method of the conversion code. The "every" count method captures every conversion for which there has been a valid click through their ad(s) during conversion validation. In contrast, the "Once" option only records the first conversion. A click can then only lead to one conversion. This setting applies individually per conversion code.

Ready

After clicking the "Save" button, the "Conversion Tracking" page should automatically refresh and the new conversion code should be available in the list.

Inclusion of a conversion tag on your page

Integration

Include an <img> tag with the appropriate URL parameters in the <body> area on your website where you want the conversion to be tracked (e.g. on the booking confirmation page). It's easy to record different conversions by creating multiple conversion codes and embedding them where they occur.

The working embed code of your conversion codes can beviewed on the "Tools" > "Conversion Tracking" page in the advertiser frontend. To do so, simply select the "Embed code" option in the "Actions" column of the desired conversion code.

...
<img src="https://d.adup-tech.com/campaign/conversion/[USER_ID]?[PARAMETER]"      
     width="1px"
     height="1px" 
     border="0px"
     alt="" />
...

Required parameters

Name Description Example
t

Your unique conversion code

  • max. 255 characters
  • UTF-8 & URL-encoded
t=ABCDEF

Optional parameters

Name Description Example
price

Your unique conversion code

  • max. 255 characters
  • UTF-8 & URL-encoded
price=199.99
quantity

Quantity

  • max. 2 decimal places
  • Point as separator for decimal places
  • No grouping of thousand digits
  • max. 999.99
quantity=2
totally

Total price of the conversion

  • max. 2 decimal places
  • Point as separator for decimal places
  • No grouping of thousand digits
  • max. 99999.99
total=399.98
item_number

Article number

  • max. 25 characters
  • UTF-8 & URL-encoded
item_number=EF_7890
order_id

Order number

  • max. 25 characters
  • UTF-8 & URL-encoded
  • Used for deduplication of conversion
order_id=A12345
description

Conversion description

  • max. 255 characters
  • UTF-8 & URL-encoded
description=Travel booking
gdpr gdpr_consent

Here you have the possibility to provide us with GDPR information.

gdpr

1 = GDPR applies

0 = GDPR does not apply

(omit) = Unknown (default)

gdpr_consent

The IAB Consent String (base64url-encoded)

gdpr=1&amp;gdpr_consent=[CONSENT_STRING]

Examples

Simply

  • Advertiser ID: 1234
  • Conversion Code: ABCDEF
...
<img src="https://d.adup-tech.com/campaign/conversion/1234?t=ABCDEF"      
     width="1px"
     height="1px" 
     border="0px"
     alt="" />
...

Enhanced

  • Advertiser ID: 1234
  • Conversion Code: ABCDEF
  • Description: Booking
  • Order number: abc123
  • Item number: def456
  • Unit price: 15,50 €
  • Quantity: 3
  • Total price: 46,50 €
...
<img src="https://d.adup-tech.com/campaign/conversion/1234?t=ABCDEF&description=Buchung&order_id=abc123&item_number=def456&price=15.50&quantity=3&total=46.50"      
     width="1px"
     height="1px" 
     border="0px"
     alt="" />
...

Create test version

Step 1

Log in herewith your access data in the advertiser frontend.

Step 2

Click on the "Tools" tab and select "Conversion tracking".

Step 3

In the "Actions" column of the desired conversion code, select "Create test conversion".

Step 4 (optional)

Leave a comment for the test conversion.

Step 5

Click on the button "Create test conversion".

Step 6

Now call up the web page on which your conversion code was installed (e.g. your order confirmation page) in a new browser tab.

Ready

Then refresh the "Conversion Tracking" page in the Advertsier frontend or call it up again via the menu item "Tools" > "Conversion Tracking". A new test conversion should now be visible in the "Test Conversions" column of the corresponding conversion code.