The installation of the conversion pixel allows you to see conversions per campaign, ad group or ads as well as placements in your account. Based on this, you can assess the performance of your campaigns and ads, but also make adjustments to your CPC bids. If you use our automatic campaign control options, these systems are also based on the tracking of conversions.
With the help of the AdUp Pixel, the engagement of the respective traffic source can flow even more strongly into the optimization. Engagement is assessed based on session length and subsequent page impressions, and the tracked data serves as the basis of the engagement score for your campaign statistics.