Shaping the advertising
world of tomorrow_

At AdUp, we believe that online marketing can be so much more. Every day we work on our tools that connect advertisers and publishers, and think about what we can rethink and change. Driven by fascinating technology, our team focuses on simplicity and strong performance, access for all, no limits. Learn more!


Big plans with big partners_

At AdUp, we work together with strong partners so that you can benefit optimally from our network.

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You want to stay up to date? Check us out on LinkedIn_

Follow us on LinkedIn and take a look behind the scenes. You'll find news about products and features, how we work and who we are.

AdUp Advertising and Publishing

What awaits you with us_

Here you can already get a small insight into the big marketing world of AdUp. For more information on what we offer advertisers and publishers, which products we develop and which technologies we use, take a look here or on our advertiser and publisher pages. You want to get started straight away? Here are the specs for our Native Ads.

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Native performance marketing

The AdUp Ads tool for performance marketing is the core of one of our biggest business areas. Here we connect advertisers and publishers via image-text combinations that are natively integrated on the publisher side, with the goal of finding the exact right users for the campaign goals and performance.

Cost per Click

The basis for the AdUp Ads tool is the decision for the CPC as a billing model. Advertisers set dynamic max. CPC bids for pages and placements. We optimize in playout and campaign control.

Regional targets

One of our greatest strengths is regional targeting. In addition to regions and areas, postcode areas can also be selected down to the fifth digit in the campaign settings.

Focus on technology

We live performance through technology. Playout, campaign control up to traffic purchase is determined by machine learning functions to get the optimal performance out for you.

AS Affiliation

We are proud to be part of the Axel Springer family. This gives us exclusive access to AS content in addition to our broad travel and general interest inventory.

Affiliate and Display Extension

In addition to our core business of CPC-based performance marketing, we also offer solutions for classic display or affiliate marketing.




Get to know us_

Young drive paired with long experience and knowledge treasures, creative, hungry heads from sales next to visionary developers - at five locations spread over Germany we work for you every day on the best advertising solutions!

Native advertising from a single source

AdUp Technology is part of the Axel Springer family_

Together with all other advertising market-related business segments of Axel Springer SE, we at AdUp are a company of Axel Springer All Media GmbH.

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