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What are the different types of targeting and which are important for me as an advertiser? In this article we give you an overview of the most…

The landing page is reached by all users who have clicked on your ad. You now have the opportunity to communicate with people who are interested in…

You have already launched your first campaigns and now want to find out how effectively you are using your budget? Then you should look at the…

Once you have defined your target audience and channels for your marketing activities, the question is how much budget should be allocated to these…

You have a cool idea for a product, but don't know how best to market it? Then it is important to first define which people you want to address with…

Serge Heitmann has been the new CEO of Axel Springer Teaser Ad GmbH since the beginning of February. He succeeds Karl Lauk, who has accepted a new…