Campaign
What targeting options are available?
Find out which targeting options AdUp offers and how you can target your campaigns by location, keywords, devices or past user interactions.
Overview
With AdUp's targeting options, you can deliver your campaigns specifically to the right target audience.
Depending on the campaign goal, you can, for example, target ads by location, device, keywords, or previous user interactions. This increases the relevance of your campaigns and allows you to use your budget more efficiently.
Below you will find an overview of all available targeting options.
Geo-Targeting
With geo-targeting, you can determine in which regions your ads are displayed.
The following target areas are available:
Countries
Federal states and regions
Postcode areas
Individual postcodes (accurate up to five digits)
Geo-targeting is particularly suitable for:
Local businesses
Regional campaigns
Branch networks
Location-based offers
You can find the settings under:
Campaigns → Overview → Edit Campaign
Native Retargeting
Not every visitor performs the desired action on first contact.
With native retargeting, you can reach users again who have already visited your website. This allows you to win back prospects in a targeted manner and increase the probability of a conversion.
Benefits:
Re-targeting of interested users
Higher conversion rates
Better brand awareness
Continuous optimisation through the AdUp algorithm
Native retargeting is particularly suitable for:
E-commerce
Lead generation
Travel portals
Finance and insurance offers
Keyword Targeting
With keyword targeting, ads are delivered to match the interests or search queries of users.
Ads can be automatically assigned to the appropriate environments based on:
Website content
Search queries
URL content
.
Keyword targeting is particularly suitable when users already show interest in a specific topic or product.
Typical areas of application:
Product searches
Travel offers
Job advertisements
Financial products
Services
Device Targeting
With device targeting, you can determine on which devices your ads should appear.
Supported device types:
Desktop
Smartphone
Tablet
Additionally, you can filter by operating system:
Android
iOS
Windows
macOS
Device targeting is suitable, for example, for:
Mobile campaigns
App advertising
Desktop applications
Device-specific landing pages
You can also find the settings under:
Campaigns → Overview → Edit Campaign
Which targeting is suitable for which usecase?
Goal | Recommended Targeting |
|---|---|
Regional advertising | Geo-targeting |
Re-engage website visitors | Native Retargeting |
Topic-related advertising | Keyword Targeting |
Reach mobile users | Device Targeting |
Desktop campaigns | Device Targeting |
Local offers | Geo-targeting |
Combining Targeting
For particularly precise campaigns, you can combine multiple targeting options with each other.
Examples:
Geo-targeting + Device targeting for regional mobile campaigns
Keyword targeting + Native retargeting for interested existing visitors
Geo-targeting + Keyword targeting for local search queries
By combining several targeting methods, you can reach your target audience even more accurately.
Best Practices
Define the target audience as precisely as possible
The more accurate your targeting, the more relevant your ads will be.
Do not restrict too much
Very narrow targeting can significantly reduce the reach of your campaign.
Optimise campaigns regularly
Regularly check the performance of your targeting settings and adjust them as needed.
Combining Targeting
Multiple targeting options can be sensibly combined to reduce wastage.