Campaign
What targeting options are available?
Find out which targeting options AdUp offers and how you can target your campaigns by location, keywords, devices or past user interactions.
Overview
With AdUp\'s targeting options, you can target your campaigns specifically to the right target group.
Depending on your campaign goal, you can, for example, target ads by location, device, keywords or previous user interactions. This increases the relevance of your campaigns and allows you to use your budget more efficiently.
Below you will find an overview of all available targeting options.
Geo-Targeting
With geo-targeting, you can determine in which regions your ads are displayed.
The following target areas are available:
Countries
Federal states and regions
Postcode areas
individual postcodes (accurate up to five digits)
Geo-targeting is particularly suitable for:
local businesses
regional campaigns
branch networks
location-based offers
You can find the settings under:
Campaigns → Overview → Edit campaign
Native Retargeting
Not every visitor performs the desired action on first contact.
With native retargeting, you can re-engage users who have already visited your website. This allows you to specifically win back interested parties and increase the likelihood of a conversion.
Benefits:
re-addressing interested users
higher conversion rates
better brand perception
continuous optimization by the AdUp algorithm
Native retargeting is particularly suitable for:
E-commerce
Lead generation
Travel portals
Financial and insurance offers
Keyword Targeting
With keyword targeting, ads are delivered to match the interests or search queries of users.
In this process, ads can be automatically assigned to the appropriate contexts based on:
Website content
Search queries
URL content
Keyword targeting is particularly suitable when users are already showing interest in a specific topic or product.
Typical areas of application:
Product searches
Travel offers
Job advertisements
Financial products
Services
Device Targeting
With device targeting, you can specify on which devices your ads should appear.
Supported device types:
Desktop
Smartphone
Tablet
You can also filter by operating system:
Android
iOS
Windows
macOS
Device targeting is suitable, for example, for:
mobile campaigns
App advertising
Desktop applications
device-specific landing pages
You can also find the settings under:
Campaigns → Overview → Edit campaign
Which targeting is suitable for which use case?
Goal | Recommended targeting |
|---|---|
Regional advertising | Geo-targeting |
Re-engage website visitors | Native Retargeting |
Topic-related advertising | Keyword targeting |
Reach mobile users | Device targeting |
Desktop campaigns | Device targeting |
Local offers | Geo-targeting |
Combining targeting
For particularly precise campaigns, you can combine several targeting options with each other.
Examples:
Geo-targeting + Device targeting for regional mobile campaigns
Keyword targeting + Native retargeting for interested existing visitors
Geo-targeting + Keyword targeting for local search queries
By combining several targeting methods, you can reach your target group even more accurately.
Best Practices
Define your target group as precisely as possible
The more specific your targeting, the more relevant your ads will be.
Do not restrict too much
Targeting too narrowly can significantly reduce the reach of your campaign.
Optimize campaigns regularly
Regularly review the performance of your targeting settings and adjust them as needed.
Combining targeting
Several targeting options can be combined sensibly in order to reduce wastage.