How do you use geo-targeting?

Overview

With geo-targeting, you control the geographical regions in which your ads are shown.

Depending on your campaign goal, you can narrow down your target group at different levels – from entire countries to individual postcode areas. This allows you to reach users exactly where your offers are relevant.

Geo-targeting is particularly suitable for:

• regional campaigns

• local businesses

• branch networks

• location-based offers

• regional promotions and events

What geo-targeting options are available?

Depending on the campaign, you can display your ads at different geographical levels.

Countries

Target your campaign at one or more countries.

Ideal for:

• international campaigns

• cross-border offers

• multilingual advertising

Regions

Restrict delivery to individual federal states, cantons or regions.

Ideal for:

• regional brands

• sales territories

• regional services

Postcode areas

With postcode targeting, you can target with particular precision – down to individual postcode areas.

This makes it possible, for example, to target specific cities, districts or catchment areas.

This is particularly suitable for:

• local retailers

• car dealerships

• real estate

• gastronomy

• regional events

Setting up geo-targeting

Geo-targeting is configured directly during campaign creation.

To do this, navigate to the section:

Geo-Targeting

There you can either:

• select regions

• or enter postcodes.

Multiple postcodes can be separated by:

• comma

• spaces

• semicolon

• line break

separated from each other.

The number of postcodes is not limited.

Example:

10115200955066780331

Best Practices

Use postcode targeting selectively

The smaller the target area, the more precisely you reach your target group.

This reduces scatter loss and increases the relevance of your ads.

Plan for higher CPC bids

Since the target group is more restricted in geo-targeting, a slightly higher CPC bid is often recommended.

This increases the likelihood that your ads will achieve sufficient reach.

Expand reach with additional campaigns

For maximum reach, it can be useful to run a general campaign without geo-restriction in addition to a regional campaign.

This allows you to reach both local and national target groups.

Consider location data

Geo-targeting works particularly reliably on:

• desktop devices

• tablets

• smartphones on Wi-Fi

Location accuracy may vary depending on the end device and privacy settings.

Use geo-placeholders

In addition to geo-targeting, you can use geo-placeholders in your ads.

AdUp will automatically replace the placeholder with the user's detected location.

This results in more individualised and relevant adverts.

Available geo-placeholders

Examples

Country

Ad:

Discover the most beautiful travel destinations in {geo_country:Europe}.

Result:

Discover the most beautiful travel destinations in Germany.

Region

Ad:

Holiday in {geo_region:your region}.

Result:

Holiday in Thuringia.

City

Ad:

Now discover offers from {geo_city:your area}.

Result:

Now discover offers from Berlin.

Using fallback values

Complete location information cannot be determined for every user.

Depending on the situation, only:

• the country,

• the region

• or no location at all

may be available.

Therefore, you should always define a sensible fallback.

Example:

{geo_city:your region}

If no city can be determined, the following appears automatically:

your region

This ensures your ad remains fully readable at all times.

Common Causes of Errors

No fallback defined

Always use sensible fallback text for geo-placeholders.

Target area too small

Very narrow geo-targeting can significantly reduce the reach of your campaign.

CPC bids too low

Regional campaigns often require slightly higher bids than broadly targeted campaigns.

Unsuitable placeholders

Only use geo-placeholders where they also make linguistic sense in the ad text.

Typical Areas of Application

Geo-targeting is particularly suitable for:

• local businesses

• regional services

• chain stores

• real estate portals

• travel offers

• events

• franchise companies