Campaign
Setting up the retargeting pixel
Author
Tom Wendt
30 Apr 2026
Learn how to integrate the AdUp Retargeting Pixel, track user interactions, and transmit product data for personalised retargeting campaigns.
Prerequisites
To use the Retargeting Pixel, you need:
an active campaign
a product feed
the AdUp Retargeting Pixel
identical product IDs in tracking and the product feed
Important: The transmitted product IDs must exactly match the IDs in your product feed. Only then can users be shown the matching products again later.
Integration in three steps
Step 1 – Integrate Retargeting API
Embed the JavaScript file once in the <head> of your website.
<script async src="https://s.d.adup-tech.com/services/retargeting.js"></script>
Note: The script must only be loaded once per page view.
Step 2 – Initialize callback
After loading,
window.AdUpRetargeting()
is automatically called.
The entire tracking logic takes place within this function.
window.AdUpRetargeting = function(api) { // Tracking};
Step 3 – Send tracking
Information is collected via various set...() methods and then transmitted via a track...() method.
Example:
api.setAccount(1234).setProduct(["ABC123","DEF456"]).trackProductList();
What information can be transmitted?
Account details
Method | Description |
|---|---|
| Advertiser ID |
User details
Method | Description |
|---|---|
| Email address (is automatically hashed) |
| Already hashed email address |
Search parameters
Any search parameters can be transmitted with setSearch().
For example:
Travel dates
Number of people
Rooms
Filters
Categories
These values can be used later for segmentation or personalisation.
Product information
The relevant products are transmitted with setProduct().
The following are supported:
single product ID
multiple product IDs
product objects with price and quantity
Transactions
setTransaction() adds order information to the tracking.
Optionally, further information such as new customer or order number can be added.
Devices
The device type is usually detected automatically.
If required, it can be set manually:
setMobile()setTablet()setDesktop()
Conversion
Additionally, a conversion can be recorded via
setConversionCode()
.
GDPR
If no TCF API is available, consent information can also be transmitted manually via
setGdpr()
.
Available tracking methods
Different tracking methods are used depending on the page type.
Method | Use |
|---|---|
| Homepage |
| Category and search results |
| Product detail page |
| Shopping basket |
| Order or booking confirmation |
Recommended implementation
Homepage
api.setAccount(1234).trackHomepage();
Category
api.setAccount(1234).setProduct(["ID1","ID2","ID3"]).trackProductList();
Product detail
api.setAccount(1234).setProduct("ID1").trackProductPage();
Shopping basket
api.setAccount(1234).setProduct([ { id:"ID1", price:49.90, quantity:2 }]).trackBasket();
Checkout
api.setAccount(1234).setProduct([...]).setTransaction("ORDER123").setConversionCode("SALE").trackSale();
Optionally, users or products can subsequently be removed from retargeting:
.setDemarkProducts()or.setDemarkUser()
Best Practices
Only load the Retargeting API once per page view.
Use the same product IDs as in the product feed.
Only track the products actually visible on category and search pages.
Add order details on the confirmation page.
Use conversion codes for more accurate performance measurement.
Only remove users or products from retargeting after a purchase if this tallies with your campaign strategy.
Conclusion
The AdUp Retargeting Pixel forms the basis for personalised retargeting campaigns. Through the combination of product feed, user interactions, and conversion tracking, advertisements can be automatically tailored to the actual interest of the users and displayed along the customer journey.