How does retargeting work?

What is retargeting?

Retargeting makes it possible to address users again who have already visited your website but have not yet completed a conversion.

With AdUp, these users are reached again via native ads – matching their previous interest and seamlessly integrated into high-quality publisher environments. This allows you to accompany users along their customer journey and increase the likelihood of a later conversion.

Why use retargeting?

Not every user decides on a purchase or an enquiry during their first website visit.

Retargeting helps to

• re-engage interested parties,

• remind them of products or offers,

• reduce shopping cart abandonment and

• achieve additional conversions.

Thanks to native integration, the advertisements look like a natural part of the respective publisher environment and ensure a high level of user acceptance.

Advantages of AdUp Retargeting

Product-specific ads

Based on your product feed, only products in which the user was previously interested are displayed.

Native advertising formats

The ads appear in the familiar native design of the respective publishers and blend harmoniously into the editorial environment.

Flexible target groups

Retargeting can be used for different user segments, for example:

• Product detail pages

• Shopping basket

• Categories

• individual visitor groups

• different time windows

This allows bids and campaigns to be tailored specifically to individual target groups.

Transparent billing

Retargeting campaigns are billed on a CPC basis as usual.

This means you retain full control over costs and performance at all times.

No minimum budgets

Retargeting can be used without a minimum volume or fixed budget requirements.

This makes the solution suitable for both smaller and extensive campaigns.

How retargeting works

The foundation is the AdUp retargeting tracking, which is integrated into your website.

The tracking records relevant user interactions, for example:

• Visit to a product page

• Viewing a category

• Shopping basket

• other defined events

Based on this information, AdUp recognises which products or content are relevant to a user.

During ad delivery, the content is then automatically loaded from your product feed and integrated into native ads.

Prerequisites

To use retargeting you will need:

• at least one active campaign

• a product feed

• the AdUp retargeting tracking on your website

Only through the interaction of these components can personalised Native Ads be delivered.

Best Practices

• Use a product feed that is as complete as possible, including images and prices.

• Create different target group segments for different user interests.

• Define individual CPCs for particularly valuable target groups (e.g. shopping basket abandoners).

• Combine retargeting with regular campaigns to accompany users along the entire customer journey.

• Regularly analyse the performance of individual segments and optimise bids and runtimes.

Conclusion

Retargeting is the ideal complement to existing campaigns by re-addressing users who are already interested. In combination with the product feed and native advertising formats, personalised ads are created that blend harmoniously into the publisher environment and cater specifically to the interests of the users.