Dynamic Ads and the Product Feed

Overview

With Dynamic Ads, you can automatically deliver personalised ads based on your product feed.

Content such as:

• Product titles

• Prices

• Images

• Categories

• Availability

• Product links

is automatically taken from your feed and integrated into dynamic advertising materials.

This allows you to efficiently promote large product catalogues and automatically keep ads up to date.

What is a product feed?

A product feed is a structured file containing all relevant information about your products.

The feed serves as the data source for Dynamic Ads.

Supported formats include, for example:

• XML

• CSV

• TXT

Typical feed content:

How Dynamic Ads work

Dynamic Ads automatically access the data in your product feed.

When the ad loads, the matching product information is dynamically inserted.

This enables you to:

• automatically promote large volumes of products

• keep prices and availability up to date

• display customised product ads

• scale campaigns efficiently

Requirements for Dynamic Ads

For Dynamic Ads to function correctly, you require:

• a valid product feed

• complete product data

• accessible image URLs

• valid landing pages

• at least one Dynamic Ad template

Requirements for the product feed

Use structured data

All products should be structured consistently.

Example:

id,title,price,image_link,link
12345,Black Trainers,89.99,https://example.com/image.jpg,https://example.com/product

id,title,price,image_link,link
12345,Black Trainers,89.99,https://example.com/image.jpg,https://example.com/product

id,title,price,image_link,link
12345,Black Trainers,89.99,https://example.com/image.jpg,https://example.com/product

Maintain required fields completely

Incomplete data can result in products not being delivered.

Particularly important are:

• Product ID

• Title

• Price

• Image

• Destination URL

Keep image URLs publicly accessible

Product images must:

• be publicly accessible

• use stable URLs

• load quickly

• remain permanently available

Keep prices up to date

Price discrepancies between the feed and the landing page should be avoided.

Update your feed regularly, especially in the event of:

• price changes

• sales promotions

• seasonal products

• changes in availability

Submitting a product feed

Step 1: Prepare feed

Check before uploading:

• file format

• field structure

• image URLs

• landing pages

• character encoding

UTF-8 is recommended.

Step 2: Provide feed

The product feed can, for example, be:

• provided via URL

• updated regularly

• automatically exported

.

Step 3: Store feed in the advertiser frontend

Navigate to:

Tools → Product Feed

There you can store and manage your feed.

Dynamic Ad templates

Dynamic Ads are based on templates.

Placeholders are used within the templates, which are automatically filled with feed data.

Examples:

{{title}}
{{price}}
{{image_link}}

{{title}}
{{price}}
{{image_link}}

{{title}}
{{price}}
{{image_link}}

This allows ads to be generated automatically for thousands of products.

Best Practices

Use clear product titles

Product titles should be:

• unambiguous

• clear

• relevant to search queries

• as precise as possible

.

Example:

Good:

Nike Air Max 270 Men's Black

Nike Air Max 270 Men's Black

Nike Air Max 270 Men's Black

Less suitable:

Trainer Model 270

Trainer Model 270

Trainer Model 270

Use high-quality product images

Products with high-quality images generally achieve better engagement and click-through rates.

Recommendations:

• high resolution

• neutral background

• clear representation of the product

• consistent image sizes

Update feed regularly

Automated feed updates help to:

• keep prices up to date

• remove out-of-stock products

• deliver new products faster

Maintain categories properly

Proper categories simplify:

• reporting

• filtering

• campaign management

• product selection

Common Sources of Error

Missing or faulty images

Inaccessible image URLs can lead to ads not being delivered.

Invalid landing pages

Product links should always be:

• accessible

• up to date

• mobile-optimised

.

Inconsistent data formats

Pay attention to:

• uniform price formats

• consistent categories

• correct character encoding

• complete datasets

Outdated feed data

If prices or availability are not updated, this can lead to incorrect ads.

Benefits of Dynamic Ads

Which use cases are Dynamic Ads suitable for?

Dynamic Ads are particularly suitable for:

• E-commerce shops

• large product catalogues

• frequently changing ranges

• seasonal campaigns

• retargeting campaigns

• automated product recommendations