Campaign

Examples of newsletter ad block integration

Use practical code examples for integrating newsletter ad blocks – from single ads to newsletters with multiple ad placements.

Overview

In this article, you will find various examples for integrating newsletter ad blocks.

If you have not yet completed the basic setup, we recommend reading the article first: “How do you integrate a newsletter ad block?”.

Single Newsletter Ad

This example shows the integration of a single advertisement within a newsletter.

<a href="https://d.adup-tech.com/newsletter/?p_id=2&s_id=5&key=abcdef&rank=1">    <img        src="https://d.adup-tech.com/newsletter/ad.jpg?p_id=2&s_id=5&key=abcdef&rank=1"        border="0"        alt="Ad" /></a>
<a href="https://d.adup-tech.com/newsletter/?p_id=2&s_id=5&key=abcdef&rank=1">    <img        src="https://d.adup-tech.com/newsletter/ad.jpg?p_id=2&s_id=5&key=abcdef&rank=1"        border="0"        alt="Ad" /></a>
<a href="https://d.adup-tech.com/newsletter/?p_id=2&s_id=5&key=abcdef&rank=1">    <img        src="https://d.adup-tech.com/newsletter/ad.jpg?p_id=2&s_id=5&key=abcdef&rank=1"        border="0"        alt="Ad" /></a>

Suitable for:

  • single ad placements

  • newsletters with only one ad

  • simple integrations

Multiple Ads in a Newsletter

When multiple ads are integrated within a newsletter, each ad is assigned its own rank.

The remaining parameters remain identical.

<a href="https://d.adup-tech.com/newsletter/?p_id=12&s_id=15&key=user1&rank=1">    <img        src="https://d.adup-tech.com/newsletter/ad.jpg?p_id=12&s_id=15&key=user1&rank=1"        border="0"        alt="Ad" /></a><a href="https://d.adup-tech.com/newsletter/?p_id=12&s_id=15&key=user1&rank=2">    <img        src="https://d.adup-tech.com/newsletter/ad.jpg?p_id=12&s_id=15&key=user1&rank=2"        border="0"        alt="Ad" /></a><a href="https://d.adup-tech.com/newsletter/?p_id=12&s_id=15&key=user1&rank=3">    <img        src="https://d.adup-tech.com/newsletter/ad.jpg?p_id=12&s_id=15&key=user1&rank=3"        border="0"        alt="Ad" /></a>
<a href="https://d.adup-tech.com/newsletter/?p_id=12&s_id=15&key=user1&rank=1">    <img        src="https://d.adup-tech.com/newsletter/ad.jpg?p_id=12&s_id=15&key=user1&rank=1"        border="0"        alt="Ad" /></a><a href="https://d.adup-tech.com/newsletter/?p_id=12&s_id=15&key=user1&rank=2">    <img        src="https://d.adup-tech.com/newsletter/ad.jpg?p_id=12&s_id=15&key=user1&rank=2"        border="0"        alt="Ad" /></a><a href="https://d.adup-tech.com/newsletter/?p_id=12&s_id=15&key=user1&rank=3">    <img        src="https://d.adup-tech.com/newsletter/ad.jpg?p_id=12&s_id=15&key=user1&rank=3"        border="0"        alt="Ad" /></a>
<a href="https://d.adup-tech.com/newsletter/?p_id=12&s_id=15&key=user1&rank=1">    <img        src="https://d.adup-tech.com/newsletter/ad.jpg?p_id=12&s_id=15&key=user1&rank=1"        border="0"        alt="Ad" /></a><a href="https://d.adup-tech.com/newsletter/?p_id=12&s_id=15&key=user1&rank=2">    <img        src="https://d.adup-tech.com/newsletter/ad.jpg?p_id=12&s_id=15&key=user1&rank=2"        border="0"        alt="Ad" /></a><a href="https://d.adup-tech.com/newsletter/?p_id=12&s_id=15&key=user1&rank=3">    <img        src="https://d.adup-tech.com/newsletter/ad.jpg?p_id=12&s_id=15&key=user1&rank=3"        border="0"        alt="Ad" /></a>

Important:

  • The rank must be unique for each ad.

  • The numbering always starts at 1.

  • p_id, s_id, and key remain the same within a newsletter.

Multiple Ads with Keyword Filter

Using the query parameter, you can filter ads based on specific keywords.

<a href="https://d.adup-tech.com/newsletter/?p_id=12&s_id=15&key=user1&rank=1&query=Travel;Majorca">    <img        src="https://d.adup-tech.com/newsletter/ad.jpg?p_id=12&s_id=15&key=user1&rank=1&query=Travel;Majorca"        border="0"        alt="Ad" /></a>
<a href="https://d.adup-tech.com/newsletter/?p_id=12&s_id=15&key=user1&rank=1&query=Travel;Majorca">    <img        src="https://d.adup-tech.com/newsletter/ad.jpg?p_id=12&s_id=15&key=user1&rank=1&query=Travel;Majorca"        border="0"        alt="Ad" /></a>
<a href="https://d.adup-tech.com/newsletter/?p_id=12&s_id=15&key=user1&rank=1&query=Travel;Majorca">    <img        src="https://d.adup-tech.com/newsletter/ad.jpg?p_id=12&s_id=15&key=user1&rank=1&query=Travel;Majorca"        border="0"        alt="Ad" /></a>

Suitable for:

  • topic-specific newsletters

  • targeted ads

  • content categories

Example in Test Mode

During implementation, you can use the adtest parameter.

In test mode, neither impressions nor clicks are tracked.

<a href="https://d.adup-tech.com/newsletter/?p_id=12&s_id=15&key=user1&rank=1&adtest=1">    <img        src="https://d.adup-tech.com/newsletter/ad.jpg?p_id=12&s_id=15&key=user1&rank=1&adtest=1"        border="0"        alt="Ad" /></a>
<a href="https://d.adup-tech.com/newsletter/?p_id=12&s_id=15&key=user1&rank=1&adtest=1">    <img        src="https://d.adup-tech.com/newsletter/ad.jpg?p_id=12&s_id=15&key=user1&rank=1&adtest=1"        border="0"        alt="Ad" /></a>
<a href="https://d.adup-tech.com/newsletter/?p_id=12&s_id=15&key=user1&rank=1&adtest=1">    <img        src="https://d.adup-tech.com/newsletter/ad.jpg?p_id=12&s_id=15&key=user1&rank=1&adtest=1"        border="0"        alt="Ad" /></a>

Best Practices

Use Identical Parameters

The parameters in the href and src attributes must always be identical.

Assign Unique Rank Values

Each ad within a newsletter requires its own rank.

Example:

  • rank=1

  • rank=2

  • rank=3

Use a Stable User Key

The key should not change for the same recipient.

For example, a hash of the email address is recommended.

Test Newsletters Before Sending

Check before sending:

  • Are images loading correctly?

  • Do all links work?

  • Are all parameters correct?

  • Is the sequence of the rank values correct?

Common Error Sources

Different Parameters in Link and Image

The parameters in the link (href) and image (src) must be identical.

Duplicate Rank Values

Use a unique rank for each ad.

Dynamic User Keys

Do not use random values or timestamps for the key parameter.

Missing Parameters

Check especially before sending:

  • p_id

  • s_id

  • key

  • rank