Campaign

Examples of installing AMP-HTML ad units

Author

Tom Wendt

30 Apr 2026

Discover practical examples of integrating AMP HTML ad units – from fixed banner formats to fully responsive layouts.

Overview

In this article you will find various examples for integrating AMP-HTML ad units.

If you have not yet carried out the basic setup, we recommend reading the article "How do you integrate an AMP-HTML ad unit?" first.

Fixed-size ad unit

Use the fixed layout if your ad unit should always be displayed with a fixed width and height.

<amp-ad type="aduptech" layout="fixed" width="500" height="200" data-placementkey="07d120d1abbd5f37dc4f1f8feceaebe1"></amp-ad>

Suitable for:

  • classic banner formats

  • desktop placements

  • fixed ad spaces

Dynamically sized ad unit

With the fill layout, the ad unit adapts completely to its surrounding container.

Define container

<style amp-custom>#parent { width: 350px; height: 300px; position: relative;}</style>

Integrate ad unit

<div id="parent"> <amp-ad type="aduptech" layout="fill" data-placementkey="07d120d1abbd5f37dc4f1f8feceaebe1"> </amp-ad></div>

Suitable for:

  • flexible layouts

  • dynamic containers

  • modern websites

Fixed-height ad unit

With fixed-height, the height of the ad unit remains constant while the width automatically adapts to the available space.

<amp-ad type="aduptech" layout="fixed-height" height="100" data-placementkey="07d120d1abbd5f37dc4f1f8feceaebe1"></amp-ad>

Suitable for:

  • horizontal banners

  • header and footer placements

  • responsive websites

Ad unit with fixed aspect ratio

With responsive, the ad unit adapts flexibly to the available space while maintaining the defined aspect ratio.

In the following example, a ratio of 16:9 is used.

<amp-ad type="aduptech" layout="responsive" width="16" height="9" data-placementkey="07d120d1abbd5f37dc4f1f8feceaebe1"></amp-ad>

This layout is particularly suitable for:

  • responsive websites

  • mobile devices

  • modern content layouts

When should you use which layout?

Layout

Recommendation

fixed

For fixed-size banners

fill

When the ad should adapt completely to the container

fixed-height

For banners with a fixed height and variable width

responsive

For responsive layouts with a fixed aspect ratio

Best Practices

Prefer responsive layout

For most modern websites, we recommend the responsive layout, as ads adapt flexibly to different screen sizes.

Pay attention to container size

Layouts like fill require a container with defined dimensions.

If this is missing, the ad cannot be displayed correctly.

Test placements

Check each ad placement on:

  • Desktop

  • Tablet

  • Smartphone

This ensures that ads are displayed correctly on all devices.

Use test mode

During implementation, use the parameter data-adtest to test ads without tracking impressions or clicks.

Common Sources of Error

Missing container size for fill

With the fill layout, the parent container must have a defined size.

Width and height are missing

Layouts like fixed or responsive require valid values for width and height.

Incorrect layout selected

Choose the layout that suits the intended use so that ads are displayed optimally.