Engagement tracking via AdUp Pixel

How it works

With the help of the AdUp pixel, user engagement can be recorded based on session length and subsequent page impressions. This data forms the basis for the engagement score in your campaign statistics. Please note that the pixel script must be integrated on all pages of your website so that engagement can be fully recorded.

Engagement Score

The “Engagement Score” provides information about user behaviour after clicking on your ad. This is an initial indicator of performance, even before conversion information is available.

Preferably try to acquire traffic with high engagement in order to purchase as many active users as possible. For this purpose, compare your creatives using the engagement score. A comparison is particularly useful between two campaigns, ad groups, ads, keywords, or direct placements, as this is a relative value. A single temporal comparison (e.g. engagement of “Ad 1” 14 days ago and 7 days ago) is therefore not useful.

Please note that engagement is not a trend, but reflects the activity of the purchased users for the selected period. Also, a lower CPC and thus less purchased traffic will not change the engagement score.

The engagement model always refers to the average activities of the last 30 days. The values are therefore constantly updated.

Conditions

In order for a score to become visible in the frontend, two conditions must be met:

1. An engagement model must exist for your advertiser, which in turn requires at least 100 clicks.

2. An engagement score is only displayed for an entity (campaign, ad group, placement, keyword, or ad) once it has collected approximately 30 clicks with engagement.

Integration of the AdUp Pixel

To be able to evaluate engagement, you only need to place the following script on your website.

Please note that the AdUp pixel must be integrated on all pages (including subpages and booking confirmation pages). This can easily be done, for example, via (Google) Tag Manager.

The working integration code for your account ID can be viewed on the “Tools” > “Engagement Tracking” page in the Advertiser Frontend.

Simple Integration

Insert this HTML script tag on all pages of your website.

<script
    async
    src="https://s.d.adup-tech.com/services/pixel.js?account=[ACCOUNT_ID]">
</script>

<script
    async
    src="https://s.d.adup-tech.com/services/pixel.js?account=[ACCOUNT_ID]">
</script>

<script
    async
    src="https://s.d.adup-tech.com/services/pixel.js?account=[ACCOUNT_ID]">
</script>

Normally, we determine the required GDPR data automatically via the TCF API integrated on the website.

If this is not available or if it is not possible to use it for technical reasons, you have the option of passing the GDPR data manually. The values can simply be specified as additional query string parameters when calling the pixel script:

Advanced Integration

Your unique account ID is passed as an event option via window.adup.push().

<script async src="https://s.d.adup-tech.com/services/pixel.js"></script>
<script>
    window.adup = window.adup || [];
    window.adup.push({
        account: [ACCOUNT_ID]
    });
</script>

<script async src="https://s.d.adup-tech.com/services/pixel.js"></script>
<script>
    window.adup = window.adup || [];
    window.adup.push({
        account: [ACCOUNT_ID]
    });
</script>

<script async src="https://s.d.adup-tech.com/services/pixel.js"></script>
<script>
    window.adup = window.adup || [];
    window.adup.push({
        account: [ACCOUNT_ID]
    });
</script>

Examples

Simple

In this case, the options are passed via URL parameters directly when the script is called.

<script
    async
    src="https://s.d.adup-tech.com/services/pixel.js?account=1234">
</script>

<script
    async
    src="https://s.d.adup-tech.com/services/pixel.js?account=1234">
</script>

<script
    async
    src="https://s.d.adup-tech.com/services/pixel.js?account=1234">
</script>

Advanced

Alternatively, the desired parameters can also be passed subsequently (i.e. during runtime) via the global JSON object “adup”.

<script async src="https://s.d.adup-tech.com/services/pixel.js"></script>
<script>
    window.adup = window.adup || [];
    window.adup.push({
        account: 1234
    });
</script>

<script async src="https://s.d.adup-tech.com/services/pixel.js"></script>
<script>
    window.adup = window.adup || [];
    window.adup.push({
        account: 1234
    });
</script>

<script async src="https://s.d.adup-tech.com/services/pixel.js"></script>
<script>
    window.adup = window.adup || [];
    window.adup.push({
        account: 1234
    });
</script>