Dynamic Ads and the Product Feed

Overview

With Dynamic Ads, you can automatically deliver personalised ads based on your product feed.

In doing so, content such as:

• Product titles

• Prices

• Images

• Categories

• Availabilities

• Product links

is automatically pulled from your feed and integrated into dynamic creative templates.

This allows you to efficiently advertise large product catalogues and keep ads updated automatically.

What is a product feed?

A product feed is a structured file containing all relevant information about your products.

The feed serves as the data source for Dynamic Ads.

Supported formats include, for example:

• XML

• CSV

• TXT

Typical feed content:

How Dynamic Ads work

Dynamic Ads automatically access the data in your product feed.

When the ad is loaded, the matching product information is dynamically inserted.

This allows you to:

• advertise large volumes of products automatically

• keep prices and availabilities up to date

• deliver individual product ads

• scale campaigns efficiently

Requirements for Dynamic Ads

For Dynamic Ads to function correctly, you need:

• a valid product feed

• complete product data

• accessible image URLs

• valid destination pages

• at least one Dynamic Ad template

Product feed requirements

Use structured data

All products should be structured consistently.

Example:

id,title,price,image_link,link
12345,Black Sneaker,89.99,https://example.com/image.jpg,https://example.com/product

id,title,price,image_link,link
12345,Black Sneaker,89.99,https://example.com/image.jpg,https://example.com/product

id,title,price,image_link,link
12345,Black Sneaker,89.99,https://example.com/image.jpg,https://example.com/product

Maintain required fields completely

Incomplete data can prevent products from being delivered.

Particularly important are:

• Product ID

• Title

• Price

• Image

• Target URL

Keep image URLs publicly accessible

Product images must:

• be publicly accessible

• use stable URLs

• load quickly

• remain permanently available

Keep prices up to date

Price discrepancies between the feed and the destination page should be avoided.

Update your feed regularly, especially in the event of:

• price changes

• sales promotions

• seasonal products

• changes in availability

Submit product feed

Step 1: Prepare the feed

Check before uploading:

• File format

• Field structure

• Image URLs

• Destination pages

• Character encoding

UTF-8 is recommended.

Step 2: Provide the feed

The product feed can, for example, be:

• provided via URL

• regularly updated

• exported automatically

.

Step 3: Save the feed in the advertiser frontend

Navigate to:

Tools → Product Feed

There you can save and manage your feed.

Dynamic Ad templates

Dynamic Ads are based on templates.

Within the templates, placeholders are used, which are automatically filled with feed data.

Examples:

{{title}}
{{price}}
{{image_link}}

{{title}}
{{price}}
{{image_link}}

{{title}}
{{price}}
{{image_link}}

This allows ads to be generated automatically for thousands of products.

Best practices

Use clear product titles

Product titles should be:

• unambiguous

• comprehensible

• search-relevant

• as precise as possible

.

Example:

Good:

Nike Air Max 270 Men's Black

Less suitable:

Sneaker Model 270

Use high-quality product images

Products with high-quality images generally achieve better engagement and click-through rates.

Recommendations:

• high resolution

• neutral background

• clear product presentation

• consistent image sizes

Update feed regularly

Automated feed updates help to:

• keep prices up to date

• remove out-of-stock products

• deliver new products faster

Maintain clean categories

Clean categories facilitate:

• reporting

• filtering

• campaign control

• product selection

Common sources of errors

Missing or faulty images

Inaccessible image URLs can prevent ads from being delivered.

Invalid destination pages

Product links should always be:

• accessible

• up to date

• mobile-optimised

.

Inconsistent data formats

Pay attention to:

• uniform price formats

• consistent categories

• correct character encoding

• complete data sets

Outdated feed data

If prices or availabilities are not updated, this can lead to faulty ads.

Benefits of Dynamic Ads

For which use cases are Dynamic Ads suitable?

Dynamic Ads are particularly suitable for:

• E-commerce shops

• large product catalogues

• frequently changing assortments

• seasonal campaigns

• retargeting campaigns

• automated product recommendations