How we helped loveholidays establish themselves in Germany

With data-driven campaigns towards successful market penetration in Germany and Austria

loveholidays is one of the fastest-growing online travel agencies in the UK, offering tailor-made package holidays. In addition to its home market, Germany and Austria are increasingly coming into focus as relevant markets. The goal was to target these markets specifically and reach budget-conscious travellers with customised offers.

Campaign goals

The campaign was clearly ROI-driven and pursued two main objectives:

• Primary goal: measurable ROI and strong market penetration in Germany and Austria

• Secondary goal: increasing brand awareness among the relevant target group

Implementation with AdUp

Key AdUp features were used to ensure the campaign's success:

• Keyword Targeting, to display ads in immediate proximity to search environments relevant to travellers

• Exclusive placements, which can only be booked through AdUp and enabled targeted addressing in high-quality environments

Furthermore, there was a strong emphasis on flexibility: through continuous testing, transparent data access, and close coordination, we were able to adjust the campaign at any time and thus react dynamically to market movements.

Results

The results speak for themselves:

• 100,000 clicks

• 1.5% CTR

• 0.15% Conversion Rate

• +15% conversion uplift compared to the previous quarter

• ROI: 7.5

The campaign was thus able to deliver highly successful performance as well as brand presence, creating a stable foundation for further growth in the DACH region.

“The partnership with AdUp was crucial to the success of our brand awareness campaign in the German market. Their flexibility in testing as well as quick access to data allow us to make adjustments and informed decisions. The insights gained continuously boost our performance and help us manage our budget effectively. With a +15% quarter-on-quarter uplift in conversions, we look optimistically to the future and look forward to further cooperation in the DACH region.”

— Laura, loveholidays