Campaign
How does retargeting work?
Learn how retargeting with AdUp works, how to re-engage interested users, and which requirements must be met for product-specific Native Ads.
What is Retargeting?
Retargeting allows you to re-engage users who have already visited your website but have not yet completed a conversion.
With AdUp, these users are reached again via native ads – tailored to their previous interest and seamlessly integrated into high-quality publisher environments.
This enables you to accompany users along their customer journey and increase the likelihood of a later conversion.
Why use Retargeting?
Not every user decides to make a purchase or inquiry during their very first website visit.
Retargeting helps to
re-engage interested prospects,
remind them of products or offers,
reduce shopping cart abandonment, and
achieve additional conversions.
Due to native integration, the ads appear as a natural part of the respective publisher environment and ensure high user acceptance.
Advantages of AdUp Retargeting
Product-specific ads
Based on your product feed, only products that the user was previously interested in are displayed.
Native advertising formats
The ads appear in the familiar native design of the respective publishers and blend harmoniously into the editorial environment.
Flexible target audiences
Retargeting can be used for different user segments, for example:
product detail pages
shopping cart
categories
individual visitor groups
different timeframes
This allows bids and campaigns to be specifically tailored to individual target groups.
Transparent billing
Retargeting campaigns are billed on a CPC basis as usual.
This way, you maintain full control over costs and performance at all times.
No minimum budgets
Retargeting can be used without any minimum volume or fixed budget requirements.
This makes the solution suitable for both smaller and extensive campaigns.
How Retargeting works
The foundation is the AdUp Retargeting Tracking, which is integrated into your website.
The tracking records relevant user interactions, such as:
visiting a product page
viewing a category
shopping cart
other defined events
Based on this information, AdUp recognises which products or content are relevant to a user.
During ad delivery, the content is then automatically loaded from your product feed and integrated into native ads.
Requirements
To use Retargeting, you need:
at least one active campaign
a product feed
the AdUp Retargeting Tracking on your website
Only through the interplay of these components can personalised Native Ads be delivered.
Best Practices
Use a product feed that is as complete as possible, including images and prices.
Create different target group segments for various user interests.
Define individual CPCs for particularly valuable target groups (e.g., shopping cart abandoners).
Combine retargeting with regular campaigns to accompany users along the entire customer journey.
Regularly analyse the performance of individual segments and optimise bids as well as runtimes.
Conclusion
Retargeting perfectly complements existing campaigns by re-engaging users who are already interested. In combination with the product feed and native advertising formats, personalised ads are created that blend harmoniously into the publisher environment and cater specifically to the users' interests.