First steps in advertising

Overview

Would you like to advertise with AdUp and launch your first campaign? In this guide, we will show you the most important steps – from creating an account to optimising your campaign.

If you go through the individual steps in this order, you will have established all the basics for a successful campaign launch.

Step 1: Create an Advertiser Account

Before you can create campaigns, you need an Advertiser Account.

After registration, you can:

• Create campaigns

• Manage advertising materials

• Define target groups

• Evaluate campaigns

• Carry out optimisations

After setup, check whether all company and billing details are fully entered.

Step 2: Create a campaign

Next, create your first campaign.

In doing so, you will define, among other things:

• Campaign name

• Runtime

• Budget

• Bid strategy

• Campaign goal

Think about what goal your campaign should pursue before launching – for example, reach, traffic or conversions.

Step 3: Create ads

In the next step, you create the ads for your campaign.

Depending on the advertising format, you can enter the following components, among others:

• Headline

• Ad text

• Image or logo

• Destination URL

• Call-to-Action

Make sure that your ads match the landing page and contain a clear call to action.

Step 4: Select placements

Determine on which publisher websites or in which environments your ads should appear.

Depending on your campaign goal, you can display your ads specifically on suitable websites or in relevant topic environments.

A careful selection of placements contributes significantly to the performance of your campaign.

Step 5: Define target groups

Use the available targeting options to display your ads as precisely as possible.

Depending on the campaign, you can target, for example, based on the following criteria:

• Location

• Keywords

• Device type

• Operating system

• Retargeting target groups

The more precise your targeting, the more relevant your ads will be for the desired target audience.

Step 6: Set up tracking

To enable you to measure the success of your campaign, you should set up the appropriate tracking before launching the campaign.

Depending on the use case, various tracking methods are available, for example:

• Conversion tracking

• Engagement tracking

• Retargeting

• Server-to-server tracking

Tracking provides the basis for reports, optimisations and automatic bid strategies.

Step 7: Launch and optimise campaign

After launching the campaign, you should check performance regularly.

Keep a close eye on the following key metrics in particular:

• Impressions

• Clicks

• Click-through rate (CTR)

• Conversions

• Conversion rate

• CPC

• Engagement

Based on this data, you can continuously optimise your campaign.

Tips for a successful campaign launch

Start with a clear campaign goal

Define what results you want to achieve before launching the campaign.

A clear goal makes it easier to select the appropriate bidding strategy, target groups and advertising materials.

Set up tracking early

Set up tracking prior to starting the campaign where possible, so that all relevant data is captured from the very beginning.

Test multiple ads

Create different ad variations and compare their performance.

Even small changes to headlines or images can significantly improve the click-through rate.

Narrow down target groups step by step

Start with a slightly broader target group and optimise your targeting based on the initial campaign results.

Optimise campaigns regularly

A successful campaign does not end with the launch.

Regularly review:

• Bids

• Target groups

• Placements

• Ads

• Conversion data

and adjust your settings accordingly.

Common mistakes when launching a campaign

Launching a campaign without tracking

Without tracking, conversions and campaign success can only be evaluated to a limited extent.

Defining the target group too narrowly

Targeting that is restricted too heavily can significantly reduce the reach of your campaign.

Using only one ad

Test multiple ad variations to find out which messages and designs work best.

Not monitoring the campaign after the launch

Check the most important key metrics regularly and continuously optimise your campaign.

Checklist

Before launching your campaign, you should be able to check off the following points:

• Advertiser Account set up

• Campaign created

• Ads created

• Placements selected

• Target groups defined

• Tracking set up

• Campaign reviewed and launched